case_file.exe — /work/Triquest Management Website

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Triquest Management Website

Triquest Management needed a clearer, more modern web presence that made its services easier to understand and positioned the company as a more credible, accessible partner for HOA communities. This project focused on restructuring the experience, refining the visual language, and creating a cleaner digital entry point for prospective clients.

[ View Live Site ]

[ SYS_STAT ]

CLIENT

Triquest Management

SECTOR

Property Management

YEAR

2025

ROLE

Product Designer

DELIVERY

10 weeks

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TriQuest Management, a Houston-based HOA management company, faced a critical business challenge: their digital presence had effectively disappeared after their legacy WordPress site went offline. This left the company invisible to potential clients and unable to support existing residents through digital channels.I was brought on as the sole freelance designer and developer to lead a full digital relaunch. The objective was to design and build a modern, automated website that would restore credibility, streamline internal operations, and serve as a reliable growth channel for new HOA management contracts.

[ DELIVERABLES ]

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Logotype & Marque

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Type System

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Color Protocol

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Motion Package

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Web & App UI

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Print Collateral

moodboard.dir — 3 assets

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[ 01 ]

Challenge

The core challenge was presenting specialized HOA and property-management services in language that felt clear, accessible, and trustworthy without oversimplifying the business. The site also needed to improve its sense of credibility while avoiding a tone that felt overly corporate or impersonal, all while reorganizing service information into a format that users could scan quickly and understand with confidence.

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Audience

HOA board members, residents, and prospective property management clients

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Discovery Inputs

Stakeholder goals, existing website content, brand direction, competitive references, and site-structure planning

[ KEY INSIGHTS ]

Trust is the primary conversion driver for service-based management firms

Service offerings need to be legible and scannable for non-specialist audiences

A cleaner visual system can make operational complexity feel simpler

[ RESEARCH ARTIFACTS ]

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moodboard.dir — 3 assets

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Progressive Disclosure

The existing Triquest site did not clearly communicate the company’s services, value, or professionalism. The discovery phase focused on understanding how residents, board members, and prospective clients might interpret the business at first glance, then identifying opportunities to improve clarity, trust, and navigation.

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Font Selection

Manrope Bold

Heading Selection

Manrope Medium

Subheading Selection

Manrope Regular

Paragraph Selection

To rebuild TriQuest's credibility, I developed a new visual identity centered on professionalism and trust. The system features a clean color palette, modern typography, and a consistent set of reusable components to ensure a cohesive and intuitive user experience across the entire site.

Color Palette

[ TOKEN: PRIMARY ]

#030abc

[ TOKEN: SECONDARY ]

#f2b705

[ TOKEN: SURFACE ]

#232323

[ TOKEN: GRAY ]

#9c9c9c

[ TOKEN: NEUTRAL ]

#f6f7f9

[ TOKEN: WHITE ]