AJ Williams | Design Leader & Visual Strategist

Slot 1

Studio Museum of Harlem

A promotional broadcast and digital campaign celebrating the grand opening and architectural legacy of the Studio Museum in Harlem.

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Slot 2

Triquest Management Website

Triquest Management needed a clearer, more modern web presence that made its services easier to understand and positioned the company as a more credible, accessible partner for HOA communities. This project focused on restructuring the experience, refining the visual language, and creating a cleaner digital entry point for prospective clients.

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Slot 1

Covar Trade Show Ad

A premium advertising piece created for CoVar, designed to communicate defense technology with clarity, polish, and a strong visual sense of credibility. The work focused on translating a technical offering into a sharper print-and-digital campaign presence suited to a professional, high-stakes audience.

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Slot 3

Gabby Samone - Complicated (Official Music Video)

Edited and produced two distinct video versions of Complicated for Gabby Samone—the official music video and a lyric version—delivered under a tight two-week timeline using separate edits and footage builds.

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COMPLEX IDEAS
NEED CLEAR
DIRECTION.

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I’m AJ Williams, an art director and multidisciplinary designer who turns complex ideas into clear visual systems. I combine strategy, brand identity, motion, and digital design to help organizations communicate with focus, clarity, and impact.

My work spans motion graphics, digital platforms, executive presentations, and large-scale campaigns. Across each format, I bring structure to the message, strengthen the visual language, and create work that helps people understand what matters.

Available for select freelance, consulting, and collaborative engagements in Philadelphia, the DMV, and New York City.

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[ MANIFESTO ]

Trusted by titans of b2b & Military Services

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IDLE

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SYSTEMIC

We build modular, scalable frameworks for consistent design.

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IDLE

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MOTION-FIRST

We use intentional movement to clarify complex user ideas.

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IDLE

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Precision

Obsessing over the technical grid and production execution.

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Disciplines

Art Direction

Workflow Analysis

Digital Strategy

Emerging Technologies

Video Production

System Thinking

Brand Identity

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10+

Years of experience

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Creative direction and design for organizations with something to say.

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AVAILABLE FOR PROJECTS

Design that holds up under scrutiny — visually precise, technically sound, and built with clear intent from concept through execution.

[ hello@ajwilliams.info ]

[ DISCIPLINES ]

[ TESTIMONIALS ]

What humans are saying...

DAG Office, JSJ4

“AJ created clear documentation and graphics that supported Joint Staff-wide messaging for the 2026 defense strategy. The work helped present complex information in a consistent way across an integrated environment."

LtCol Kristofer Skidmore

Division Chief

Front Office, JSJ4

“AJ designed an orientation book that organized a large amount of material into a clear, useful resource for an incoming senior Joint Staff leader. The final product was well received and made the information easier to navigate.”

CAPT MARCUS JONES

Chief of Staff

Front Office, JSJ4

"AJ turned a complex set of munitions information into a clear, usable reference tool. The Munitions Baseball Cards gave senior leaders a fast way to understand each system while preserving the detail needed for informed discussion."

CAPT Melissa Gonzales

EA DJ4

Hennessy Fellows

“AJ’s edit for the Hennessy Fellows social video was thoughtful, polished, and visually engaging. The final piece had a strong sense of rhythm and atmosphere, and the client was very pleased with the result.

Kristen White

Creative Director

INDEX

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PROJECT

CATEGORY

YEAR

LINK

> ART DIRECTION

001

End Game Consulting

Brand identity system for a D.C. strategic communications firm.