A.J.'s Cool Site

[ Hhero.exe ]

[SYS_READY]

Based in Washington, D.C.

Art direction with a systems brain.

10+ years across design, digital, motion, and emerging technology. Creating the intersection between visual craft, immersive.

Slot 1

Studio Museum of Harlem

A promotional broadcast and digital campaign celebrating the grand opening and architectural legacy of the Studio Museum in Harlem.

[ View Project ]

Slot 2

Triquest Management Website

Triquest Management needed a clearer, more modern web presence that made its services easier to understand and positioned the company as a more credible, accessible partner for HOA communities. This project focused on restructuring the experience, refining the visual language, and creating a cleaner digital entry point for prospective clients.

[ View Project ]

Slot 1

Covar Trade Show Ad

A premium advertising piece created for CoVar, designed to communicate defense technology with clarity, polish, and a strong visual sense of credibility. The work focused on translating a technical offering into a sharper print-and-digital campaign presence suited to a professional, high-stakes audience.

[ View Project ]

Slot 3

Gabby Samone - Complicated (Official Music Video)

Edited and produced two distinct video versions of Complicated for Gabby Samone—the official music video and a lyric version—delivered under a tight two-week timeline using separate edits and footage builds.

[ View Project ]

Generative tools are fast. Intentionality is slower. That gap is where I work.

> Loading Bio Data...

I design visual systems that turn complex information into clear, actionable communication. My work sits at the intersection of strategy, design, and technology—helping organizations translate ideas into experiences that people can understand quickly and intuitively.

From motion graphics and digital platforms to executive presentations and large-scale campaigns, I approach every project through structure, clarity, and purpose.

[ Download Resume ]

[ MANIFESTO ]

Trusted by titans of b2b & Military Services

[ Idle ]

IDLE

[ IMG ]

SYSTEMIC

We build modular, scalable frameworks for consistent design.

[ Idle ]

IDLE

[ IMG ]

MOTION-FIRST

We use intentional movement to clarify complex user ideas.

[ Idle ]

IDLE

[ IMG ]

Precision

Obsessing over the technical grid and production execution.

[ 01 ]

Disciplines

Art Direction

Motion Design

Digital Strategy

Emerging Technologies

Video Production

System Thinking

Brand Identity

[ 02 ]

10+

Years in practice

[ 03 ]

Design that holds up under scrutiny — visually precise, technically sound, and built with clear intent from concept through execution.

[ 04 ]

Open to select  engagements

Design that holds up under scrutiny — visually precise, technically sound, and built with clear intent from concept through execution.

[ hello@ajwilliams.info ]

[ DISCIPLINES ]

[ TESTIMONIALS ]

What humans are saying...

Front Office, JSJ4

"I’ve audited dozens of UI kits and file structures, and this is hands-down one of the cleanest setups I’ve seen. The auto-layout architecture, component property naming, and variable tokens are tight. Saved our team at least three weeks of production work."

Capt. Gonzales

Principal Systems Designer

Front Office, JSJ4

"I’ve audited dozens of UI kits and file structures, and this is hands-down one of the cleanest setups I’ve seen. The auto-layout architecture, component property naming, and variable tokens are tight. Saved our team at least three weeks of production work."

Capt. Gonzales

Principal Systems Designer

Front Office, JSJ4

"I’ve audited dozens of UI kits and file structures, and this is hands-down one of the cleanest setups I’ve seen. The auto-layout architecture, component property naming, and variable tokens are tight. Saved our team at least three weeks of production work."

Capt. Gonzales

Principal Systems Designer

INDEX

PREVIEW

PROJECT

CATEGORY

YEAR

LINK

> ART DIRECTION

001

End Game Consulting

Brand identity system for a D.C. strategic communications firm.