AJ Williams | Design Leader & Visual Strategist

Slot 1

Motion campaign & brand identity for the new museum facility

A promotional broadcast and digital campaign celebrating the grand opening and architectural legacy of the Studio Museum in Harlem.

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Slot 2

Triquest Management Website

A complete web overhaul and visual restructuring positioning TriQuest Management as a modern, credible partner for HOA communities.

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Slot 1

Covar Trade Show Ad

A high-impact advertising piece designed for CoVar to translate complex defense technology into a polished, high-stakes visual campaign.

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Slot 3

Gabby Samone - Complicated (Official Music Video)

Multi-camera editing, color grading, and production for Gabby Samone, delivering both official music video and lyric release cuts.

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COMPLEX IDEAS
NEED CLEAR
DIRECTION.

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I’m AJ Williams, an art director and multidisciplinary designer who turns complex ideas into clear visual systems. I combine strategy, brand identity, motion, and digital design to help organizations communicate with focus, clarity, and impact.

My work spans motion graphics, digital platforms, executive presentations, and large-scale campaigns. Across each format, I bring structure to the message, strengthen the visual language, and create work that helps people understand what matters.

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[ MANIFESTO ]

Trusted by titans of b2b & Military Services

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IDLE

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SYSTEMIC

We build modular, scalable frameworks for consistent design.

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IDLE

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MOTION-FIRST

We use intentional movement to clarify complex user ideas.

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IDLE

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Precision

Obsessing over the technical grid and production execution.

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Disciplines

Art Direction

Workflow Analysis

Digital Strategy

Emerging Technologies

Video Production

System Thinking

Brand Identity

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10+

Years of experience

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Creative direction and design for organizations with something to say.

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AVAILABLE FOR PROJECTS

Design that holds up under scrutiny — visually precise, technically sound, and built with clear intent from concept through execution.

[ hello@ajwilliams.info ]

[ DISCIPLINES ]

[ TESTIMONIALS ]

What humans are saying...

DAG Office, JSJ4

“AJ created clear documentation and graphics that supported Joint Staff-wide messaging for the 2026 defense strategy. The work helped present complex information in a consistent way across an integrated environment."

LtCol Kristofer Skidmore

Division Chief

Front Office, JSJ4

“AJ designed an orientation book that organized a large amount of material into a clear, useful resource for an incoming senior Joint Staff leader. The final product was well received and made the information easier to navigate.”

CAPT MARCUS JONES

Chief of Staff

Front Office, JSJ4

"AJ turned a complex set of munitions information into a clear, usable reference tool. The Munitions Baseball Cards gave senior leaders a fast way to understand each system while preserving the detail needed for informed discussion."

CAPT Melissa Gonzales

EA DJ4

Hennessy Fellows

“AJ’s edit for the Hennessy Fellows social video was thoughtful, polished, and visually engaging. The final piece had a strong sense of rhythm and atmosphere, and the client was very pleased with the result.

Kristen White

Creative Director

INDEX

PREVIEW

PROJECT

CATEGORY

YEAR

LINK

> ART DIRECTION

001

End Game Consulting

Brand identity system for a D.C. strategic communications firm