Big Air Rebrand
A rebrand for Big Air Trampoline Park focused on evolving the existing identity into a more energetic and cohesive system across marketing collateral. The work used bold typography, high-energy photography, and a vibrant palette to better reflect the park’s action-driven experience while increasing engagement and strengthening overall brand presence.
[ Project Brief ]
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To evolve the initial brand identity into a dynamic and cohesive system across all marketing collateral. The objective was to energize the brand's visual language to match the park's high-action experience and increase customer engagement.
[ Creative Direction ]
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The design incorporates a vibrant color palette of bright, energetic neon greens, blues, and pinks, paired with bold, modern fonts for headlines and playful typography for body text, complemented by high-energy action shots and diverse representation to create a fun, inviting, and dynamic tone.
[ Workflow & Execution ]
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To achieve these objectives, I utilized industry-standard tools such as Adobe Illustrator for vector graphics, Photoshop for image editing and manipulation, and InDesign for layout and print design. Employing a combination of design principles and motion graphics techniques, I aimed to create visually compelling and cohesive collateral that resonates with the target audience. The rebranded collateral not only aligned with the established brand identity but also injected a new level of dynamism and engagement. Through the integration of motion design elements, I successfully contributed to enhancing the overall visual appeal and market presence of Big Air Trampoline Park.
[ The Outcome ]
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The updated collateral for Big Air Trampoline Park significantly enhanced the brand’s visual identity, leading to a boost in customer engagement and a 15% increase in party bookings. The vibrant and cohesive designs resonated with the target audience, improving brand recognition and strengthening the park’s market presence.
[ Navigation ]
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[ Contact ]
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