Defense industry professionals, potential partners, and stakeholders interested in AI technology.
Description
For CoVar's first brand advertising campaign, I was tasked with creating a full-page print and digital ad for Army USA Magazine to establish the brand�s presence in the defense industry. Starting with no existing assets or references, I developed every element from scratch, employing advanced compositing techniques and AI tools like generative fill to create compelling visuals. The goal was to position CoVar as a trusted leader by blending dependability with cutting-edge machine learning. To achieve this, I designed multiple ad versions that featured a strong, photographically-driven art direction paired with crisp, targeted messaging, effectively engaging the defense-focused audience.
CoVar needed to establish brand recognition within the defense industry, positioning itself as a trusted leader in AI technology amidst competitors like Lockheed and Palantir.
The CoVar ad campaign successfully established the brand’s presence in the defense industry, increasing brand awareness by 25%. The visually striking and strategically targeted ads set CoVar apart as a leader in AI technology, driving significant interest from key industry stakeholders.
Carousel of production shots.
Each includes a brief description of how it tracks with our capabilities.
Build with Panels.
Flexible panels are perfect for building grid-based layouts.
Build with Panels.
Flexible panels are perfect for building grid-based layouts.
"AJ’s work brought our vision to life with precision and creativity. The ad campaign exceeded our expectations, positioning CoVar as a credible player in the defense industry. His ability to create compelling visuals from scratch was impressive."
Taoti Creative
CoVar
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Results or Impact
The CoVar ad campaign successfully established the brand’s presence in the defense industry, increasing brand awareness by 25%. The visually striking and strategically targeted ads set CoVar apart as a leader in AI technology, driving significant interest from key industry stakeholders.
Brand Guidelines
The color palette features professional tones of navy and gray accented by bright highlights, with clean, modern sans-serif typography paired with serif fonts to convey trust, alongside innovative visuals related to AI and defense to establish an authoritative and innovative tone.
