Branding and Design: Creative Corp Email Newsletter

Role

Interactive Designer

Target Audience

Internal team members at Navy Federal Credit Union, including creative and marketing personnel.

Description

At Navy Federal Credit Union, I worked on an exciting project where I was responsible for developing a visually appealing newsletter design for the internal team called "Creative Corp." This weekly newsletter aimed to communicate important updates, accomplishments, and upcoming plans. As the lead designer, I was tasked with creating a cohesive design that captured readers� attention while conveying information clearly and concisely.

The Creative Corp team at Navy Federal Credit Union required a consistent and efficient way to communicate with each other. A newsletter was deemed the ideal solution, but the team faced the challenge of creating a responsive and customizable template that could be updated weekly.

The newly designed newsletter for Navy Federal’s Creative Corp team improved internal communication efficiency, with a 40% increase in engagement. The customizable, responsive design streamlined weekly updates, becoming a vital tool for team collaboration and communication.

Carousel of production shots.

Each includes a brief description of how it tracks with our capabilities.

Build with Panels.

Flexible panels are perfect for building grid-based layouts.

Build with Panels.

Flexible panels are perfect for building grid-based layouts.

a man with blonde hair, rounded glasses, and a blue t-shirt looks to the left and smiles and is surrounded by various green plants and a barn door and large windows behind him

"AJ’s design skills transformed our internal communications. The newsletter design was not only visually appealing but also practical, boosting engagement and streamlining our updates. We couldn’t have asked for a better solution."

Creative Corp, NFCU

Navy Federal Credit Union

Results or Impact

Brand Guidelines

The design utilizes a color palette of navy blue, white, and gold, with clear sans-serif typography for readability and a hierarchy established in headings, combined with team photos and engaging graphics to create a professional and informative tone.