ATL 90th Anniversary

Motion Designer

Duration

1:34

Role

Motion Designer

Description

For the celebration of the 90th Anniversary of Lockheed Martin's Advanced Technology Lab (ATL) located in Cherry Hill, New Jersey, I undertook the task of producing a looping animated video that beautifully showcased the lab's rich history and significant contributions to technological advancements. Through meticulous attention to detail and creative storytelling, I created a captivating visual experience that pays tribute to ATL's legacy and highlights its position as a leading innovator within the company.
Produce a concise and visually engaging short animation that effectively conveyed over 90 years of history through a collection of provided photographs. The limited resources for this project included photographs featuring former Chief Executive Officers and significant events from various eras. The goal was to transform these static images into a dynamic and compelling animation that accurately represented the rich history and milestones of the organization. The task required creative storytelling techniques and innovative approaches to effectively convey the chronological progression and significance of each era, capturing the essence of the company's journey throughout its extensive history.
Created a captivating and visually compelling short animation that showcased over 90 years of history through the provided photographs. By employing creative storytelling techniques, seamless transitions, and engaging visual effects, I transformed the static images into a dynamic video that effectively captured the essence of Lockheed Martin's Advanced Technology Lab (ATL) and its significant milestones. The final animation not only met the objectives of being displayed at ATL's 90th Anniversary celebration but also ensured its widespread reach by optimizing it for sharing on social media platforms. This enabled the company to celebrate its rich history and engage a broader audience, highlighting ATL's contributions to technological advancements over the years.

The info.

For the celebration of the 90th Anniversary of Lockheed Martin's Advanced Technology Lab (ATL) located in Cherry Hill, New Jersey, I undertook the task of producing a looping animated video that beautifully showcased the lab's rich history and significant contributions to technological advancements. Through meticulous attention to detail and creative storytelling, I created a captivating visual experience that pays tribute to ATL's legacy and highlights its position as a leading innovator within the company.

The issue.

Produce a concise and visually engaging short animation that effectively conveyed over 90 years of history through a collection of provided photographs. The limited resources for this project included photographs featuring former Chief Executive Officers and significant events from various eras. The goal was to transform these static images into a dynamic and compelling animation that accurately represented the rich history and milestones of the organization. The task required creative storytelling techniques and innovative approaches to effectively convey the chronological progression and significance of each era, capturing the essence of the company's journey throughout its extensive history.

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Moodboard

Animation Process

For the 90th Anniversary of Lockheed Martin's Advanced Technology Lab (ATL), I produced a looping animated video that highlighted the lab's significant contributions to technology. The process involved curating a collection of photographs depicting former CEOs and key events throughout ATL's history. I utilized creative storytelling techniques to develop a narrative structure that showcased the chronological progression of the lab's achievements. By employing seamless transitions and engaging visual effects, I transformed static images into a dynamic animation, ensuring a captivating visual experience.

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Project Highlights
The project successfully transformed over 90 years of history into a concise and engaging animation. I employed creative storytelling and innovative techniques to enhance viewer engagement, ensuring that the narrative was both captivating and informative. Additionally, the final video was optimized for social media sharing, significantly expanding its reach and allowing for greater audience interaction.
Results or Impact
The final animation significantly enhanced the celebration of ATL's 90th Anniversary, effectively capturing the essence of the lab's legacy and technological advancements. By transforming static images into a dynamic video, I helped the company celebrate its rich history and engage a broader audience. The optimized format for social media sharing ensured widespread visibility, allowing Lockheed Martin to connect with both employees and the public, reinforcing ATL's position as a leading innovator within the organization.
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