The challenge was to create eye-catching, engaging promotional materials that effectively communicated the urgency and excitement of these scratchers while appealing to our diverse target audience. Each ticket had unique characteristics and required distinct creative treatment to resonate with potential players. Additionally, the need for brand consistency across various platforms and formats further complicated the task.

To tackle this, I conceptualized vibrant and dynamic designs that highlighted each scratcher's unique features while ensuring they appealed to the targeted demographics. For the $5 Uno ticket, I drew inspiration from the game's fun and playful nature, incorporating elements that resonate with its audience. The $3 Loteria ticket included culturally relevant designs and Spanish translations to engage the Hispanic audience. For the $2 Triple 333, I emphasized lucky numbers, appealing to players' desire for fortune. Each design was crafted to showcase the tickets prominently and ensure high visibility of key promotional details.

The August Scratchers campaign successfully captured the attention of our target audience, resulting in a projected sales increase that aligns with our ambitious goal of $2,760,000. By effectively engaging players across multiple platforms, the campaign fostered a heightened awareness and excitement around the scratchers. The full metrics have yet to be provided, but early indications suggest positive feedback and interaction rates, validating our creative approach and strategic planning.