case_file.exe — /work/New York Stock Exchange Takeover
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New York Stock Exchange Takeover

A seamless looping motion graphic built for BNY Mellon's closing bell ceremony at the New York Stock Exchange, tracing the company's milestones across eras for display on every screen on the exchange floor.

[ SYS_STAT ]
CLIENT
BNY Mellon
SECTOR
Event Design
ROLE
Motion Designer
YEAR
August 20, 2022
Duration
1:26
proc_uptime 00:00:21

[ Project Brief ]

01

> run brief.txt

In 2022, BNY Mellon was invited to ring the closing bell at the New York Stock Exchange, marking a significant event in the company's history. To showcase the occasion, I developed a seamless looping animation played behind BNY Mellon's CEO, Robin Vince, as he took the place of Thomas "Todd" Gibbons, the exiting CEO. The motion graphic highlighted BNY Mellon's achievements across eras and reinforced the company's position as a leader in the financial industry.

[ SCOPE & OUTPUTS ]
1:26 Looping Master • NYSE Floor Signage • Broadcast Pickup
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[ Featured Reel ]

02

REEL.MP4 — /WORK/
new-york-stock-exchange-takeover
■ [PAUSED]
New York Stock Exchange Takeover
▶ 00:00
1:26

[ Pre-Viz / Look Dev ]

03

PHASE 03: Creative Direction & Pipeline
Concept

A seamless looping animation created for BNY Mellon's closing bell ceremony at the New York Stock Exchange. The project required brand alignment, audience engagement, and a two-minute motion graphic showcasing significant milestones. The animation was designed for display on digital signage to maximize visibility across multiple media outlets.

To develop the two-minute motion graphic, I focused on gathering key historical data and milestones from BNY Mellon's archives. This involved collaborating with the events team to align on the brand message and desired impact. Using animation techniques that emphasized smooth transitions and engaging visuals, I crafted a narrative that highlighted the company's evolution. The final product was optimized for all digital platforms, ensuring it integrated seamlessly into the event's digital signage.

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STORYBOARD.DIR — 4 KEYFRAMES
▸ KF_01
▸ KF_02
▸ KF_03
▸ KF_04
POST-PROCESSING.DIR — PRE-RENDER vs FINAL COMP

[ System Application & Deployment ]

04

Urban & Environmental
ENVIRONMENT.DIR // LIVE MOCKUP
PRODUCTION TIMELINE
01
24
HOURS LIVE LAUNCH
Deliverables
02
3.5M+
BROADCAST VIEWERS
Style & Aesthetic
03
3
LOOPED ANIMATIONS
PHASE 05: Deliverables impact
Solution

This was a historic event for the company, marking the transition of power from former CEO Todd Gibbons to current CEO Robin Vince. The animation was shown on all the monitors on the stock exchange as a BNY Mellon takeover. It was a key highlight of the closing bell and was picked up across multiple media outlets.

SOLUTION.DIR — FINAL OUTPUT

[ Navigation ]

05

[ RELATED FILES ]

[ Contact ]

06

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