DC Lottery Uno Scratcher Campaign
A campaign design project for DC Lottery built around the Uno scratcher game, translating a familiar game property into a bold, high-visibility visual system for promotion and point-of-sale applications. The work focused on clarity, recognition, and energetic composition to support strong retail presence and campaign appeal.
[ Project Brief ]
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Lottery campaigns operate in a highly competitive retail environment where product recognition, readability, and visual energy all need to work instantly. This project translated the Uno brand into a promotional system tailored for DC Lottery, balancing familiarity with retail-focused communication.
COPE & OUTPUTS ][ Featured Reel ]
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[ Pre-Viz / Look Dev ]
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The direction centered on creating a campaign that felt energetic, highly legible, and immediately recognizable through the visual cues associated with Uno. The system used strong color, simplified hierarchy, and playful but controlled graphic treatment to keep the work retail-ready while preserving a polished campaign feel across multiple touchpoints.
The campaign was developed through a visibility-first design approach that prioritized color blocking, product hierarchy, and strong branded recognition. Motion and layout decisions supported quick comprehension, while the overall system was built to scale cleanly across POS applications and supporting promotional assets.
[ System Application & Deployment ]
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The final campaign delivered a bold, cohesive visual system that translated the Uno brand into a format suited for lottery promotion and retail display. Through strong hierarchy, recognizable color language, and clear product emphasis, the work created a high-visibility campaign presence built for quick consumer recognition and stronger promotional impact.
[ Navigation ]
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[ Contact ]
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