Washington, DC, USA
Motion Design
November 2024
I animated the IAAPA logo as an interactive website element and branding asset for commercials and social media. The challenge was to create a dynamic, professional animation within a tight two-day timeframe, ensuring seamless integration across platforms. Through multiple design iterations, I refined the motion for clarity, versatility, and interactivity. Using After Effects, Illustrator, and Photoshop, I optimized the animation for web and digital use, including Lottie export. The final animation was well received by IAAPA and Taoti Creative, reinforcing IAAPA’s brand identity across multiple touchpoints.
Updated Big Air Trampoline Park’s collateral and integrated motion graphics to enhance engagement, modernizing the brand and strengthening its market presence.
Developed a dynamic motion graphic for BNY Mellon’s NYSE closing bell, showcasing its legacy and CEO transition in a seamless, high-impact visual takeover.
