San Francisco, CA, USA
San Francisco, CA, USA
San Francisco, CA, USA
For Adidas’ 2017 NHL jersey campaign, I collaborated with Malcolm McNeil to create high-impact digital content for social media. Adidas sought to showcase its NHL jerseys in NYC through local creators, blending photography and motion while adhering to Instagram’s 15-second limit. Malcolm led photography, while I directed motion design, crafting smooth transitions and dynamic effects that captured NYC’s energy. The content, shared across Adidas NYC’s social platforms, drove over 100K interactions, with a single Instagram post receiving 20K+ engagements within hours, reinforcing Adidas’ influence in sportswear and street culture.
Edited multi-cam interviews with a one-hour turnaround, delivering high-quality content for Black Film and TV, including an exclusive Ambulance interview.
Created a dynamic sizzle reel in three days, highlighting DC Lottery’s most successful campaigns with motion design, strategic editing, and brand storytelling.
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