A.J. Williams

Senior Visual Designer & Art Director

I craft compelling visual experiences that blend strategic storytelling with innovative design — transforming ideas into impactful, memorable brands.

Check Out My Latest Projects in Action

View All
View All

2024 DC Lottery Sizzle Reel – High-Impact Campaign Showcase

Created a dynamic sizzle reel in three days, highlighting DC Lottery’s most successful campaigns with motion design, strategic editing, and brand storytelling.

Location:
Washington, DC, USA
Type of Work:
Media Production
Completion Date:
December 2024
DC Lottery
Taoti Creative
Editing, Motion Design
After Effects, Premiere Pro
2024 DC Lottery Sizzle Reel – High-Impact Campaign Showcase

IAAPA Logo Animation

Designed a dynamic IAAPA logo animation for web, social, and commercials, optimizing it for interactivity and seamless cross-platform integration.

Location:
Washington, DC, USA
Type of Work:
Motion Design
Completion Date:
November 2024
IAAPA
Taoti Creative
Art Direction, Motion Design
After Effects, Illustrator
IAAPA Logo Animation

Army Navy Football Game 2024

Created branding for the 2024 Army-Navy game, honoring WWII heroes with subtle DC representation. Final design fused concepts for a bold, cohesive visual identi

Location:
Washington, DC, USA
Type of Work:
Art Direction & Branding
Completion Date:
November 2024
EventsDC
Taoti Creative
Art Direction, Graphic Design
Adobe CC
Army Navy Football Game 2024

Studio Museum of Harlem

A dynamic short-form video blending archival and modern footage to celebrate the Studio Museum in Harlem’s re-grand opening in Spring 2025.

Location:
New York City, NY, USA
Type of Work:
Motion Design
Completion Date:
October 2024
Studio Museum of Harlem
Freelance
Art Direction, Editing, Motion Design
After Effects, Photoshop
Studio Museum of Harlem

DC Lottery: Monopoly Scratchers Campaign

Developed a multi-platform campaign strategy for DC Lottery’s Monopoly Scratchers, using bold visuals and targeted messaging to drive engagement and sales.

Location:
Washington, DC, USA
Type of Work:
Art Direction & Branding
Completion Date:
September 2024
DC Lottery
Taoti Creative
Art Direction, Graphic & Motion Design
Adobe CC
DC Lottery: Monopoly Scratchers Campaign
Motion Reel

A highlight of my motion work.

This 2025 Art Direction / Motion Reel showcases my approach to crafting engaging, impactful experiences across digital and brand campaigns.
Let’s Collaborate

I’m privileged to work with clients who inspire innovation and drive exceptional results.

Fonts

For “Modus”, we selected the Space Grotesk font. This font is freely available for both personal and commercial use.

Icons

All icons used in “Modus” come from IBM Carbon Design Icons. They are free for personal and commercial use.

Images

All images are sourced from Pexels and Unsplash, ensuring they are free for personal and commercial use.

Videos

All videos featured in “Modus” are sourced from Pexels, ensuring they are free for personal and commercial use.

Let’s Collaborate

Key Points That Define My Success

Get In Touch
Get In Touch
92+
Projects Completed

Successfully led and delivered 92+ creative projects across branding, digital, and experiential design, demonstrating versatility across industries and platforms.

7
Countries worked in

I've produced work across seven countries, including Guadeloupe, Canada, Australia, Poland, the UK, and Saudi Arabia, showcasing a global impact in design and creative direction.

13
Digital Resources

Access 7 in-depth tutorials and 6 premium mockups, available for download to enhance your creative projects.