Fleet Week D.C.

Art Director

Role

Art Director

Target Audience

Local residents, regional visitors, maritime enthusiasts, and international sailing aficionados.

Description

Events DC proudly hosts the Clipper Round the World Race, marking the first-ever stop in Washington, DC, at The Wharf from June 17 - June 25. As both a host port and sponsor, Events DC introduces "Team Washington, DC," a yacht crewed by local and international sailors. The yacht represents the depth and diversity of Washington, DC beyond its iconic museums and monuments, showcasing the city's rich culture, sports legacy, and vibrant Go-Go music scene. The event aims to invite locals and visitors alike to explore DC's waterfront through a series of exciting activities and celebrations.
The challenge is to create a lockup for the event name, "Events DC Presents Clipper Fleet Week at The Wharf," that reflects the energy and excitement of the event while adhering to multiple branding considerations. The design must balance the branding elements of Events DC, Team Washington, DC, and the Clipper Round the World Race, while also resonating with diverse audiences, including local residents, regional visitors, and international sailing aficionados. Additionally, the branding must work across various digital, print, and on-site applications.
The branding lockup successfully captured the excitement and adventure of Clipper Fleet Week while maintaining a clean and professional design. The cohesive visual identity resonated with all target audiences, from local residents to international visitors. The branding was effectively utilized across multiple platforms, including digital kiosks, signage, social media, and print, contributing to a high level of engagement throughout the event. The event at The Wharf saw a significant increase in foot traffic compared to previous years, and feedback from attendees praised the clear and vibrant visual direction.

Carousel of production shots.

Each includes a brief description of how it tracks with our capabilities.

Build with Panels.

  Flexible panels are perfect for building grid-based layouts.

Build with Panels.

  Flexible panels are perfect for building grid-based layouts.

a man with blonde hair, rounded glasses, and a blue t-shirt looks to the left and smiles and is surrounded by various green plants and a barn door and large windows behind him
Events DC was impressed with the branding's ability to balance multiple elements while staying true to the event's spirit. They appreciated the thoughtful integration of their color palette and the subtle nod to Team Washington, DC, noting that the lockup made a lasting impact on event-goers and helped elevate the profile of Clipper Fleet Week. The client specifically highlighted the versatility of the design, which worked seamlessly across various formats and media.
Taoti Creative
EventsDC
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Results or Impact
The branding lockup successfully captured the excitement and adventure of Clipper Fleet Week while maintaining a clean and professional design. The cohesive visual identity resonated with all target audiences, from local residents to international visitors. The branding was effectively utilized across multiple platforms, including digital kiosks, signage, social media, and print, contributing to a high level of engagement throughout the event. The event at The Wharf saw a significant increase in foot traffic compared to previous years, and feedback from attendees praised the clear and vibrant visual direction.
Brand Guidelines
Incorporating nautical colors like navy blue and white with red accents, the design employs strong, bold fonts and imagery of sailboats, waterfront scenes, and local culture to convey an exciting, inclusive, and celebratory tone.
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