The Problem

I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.

The Outcome

The main issues with the 2D animation video created for BNY Mellon and its client were the low clarity of the screenshots, which made it difficult for viewers to comprehend within the allotted time. Additionally, the video needed to be modular to allow for easy editing to a shorter length or for targeted subject matter in social media posts.

The Results

The 2D animation for BNY Mellon and its external stakeholder had a substantial impact on product communication, effectively enhancing viewer comprehension and engagement. By providing clear, visually appealing content, the animation facilitated better understanding of product features, leading to increased interest from potential clients. The modular design allowed for easy adaptation to various formats, maximizing its utility across marketing channels. As a result, the animation not only strengthened brand representation for both entities but also contributed to more effective presentations and social media strategies, ultimately supporting business development goals.
Project
Active Investor Sizzle Reel 2022
Client
BNY Mellon
Role
Motion Designer
Tools
After Effects, Illustrator, Photoshop
Timeline
December 13, 2023

The Concept

The animation process began with an initial consultation to clarify project goals and target audience, followed by script development to ensure concise messaging. Storyboarding helped visualize the animation flow, integrating screenshots effectively. I created and optimized 2D assets for clarity and visual appeal, then used animation software to bring the storyboards to life with dynamic movements. After conducting internal reviews and gathering feedback, I made final adjustments for clarity and modularity, allowing for the creation of both full-length and shorter clips. The final animations were exported in various formats for use across different platforms.

No items found.
No items found.

Design System

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

No items found.
No items found.

Motion & Keyframes

The animation process began with an initial consultation to clarify project goals and target audience, followed by script development to ensure concise messaging. Storyboarding helped visualize the animation flow, integrating screenshots effectively. I created and optimized 2D assets for clarity and visual appeal, then used animation software to bring the storyboards to life with dynamic movements. After conducting internal reviews and gathering feedback, I made final adjustments for clarity and modularity, allowing for the creation of both full-length and shorter clips. The final animations were exported in various formats for use across different platforms.

No items found.
Next
© 2026  AJ Williams Portfolio
GumroadTutorialsInstagram
LinkedinResumeContact