Active Investor Sizzle Reel 2022

Motion Designer

Duration

1:17

Role

Motion Designer

Description

I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.
I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.
The main issues with the 2D animation video created for BNY Mellon and its client were the low clarity of the screenshots, which made it difficult for viewers to comprehend within the allotted time. Additionally, the video needed to be modular to allow for easy editing to a shorter length or for targeted subject matter in social media posts.

The info.

I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.

The issue.

I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.

Hybrid events are only as strong as the software that connects everything.

Our Virtual Event Platform is a digital venue; an online manifestation of your gathering.

Moodboard

Animation Process

The animation process began with an initial consultation to clarify project goals and target audience, followed by script development to ensure concise messaging. Storyboarding helped visualize the animation flow, integrating screenshots effectively. I created and optimized 2D assets for clarity and visual appeal, then used animation software to bring the storyboards to life with dynamic movements. After conducting internal reviews and gathering feedback, I made final adjustments for clarity and modularity, allowing for the creation of both full-length and shorter clips. The final animations were exported in various formats for use across different platforms.

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Project Highlights
The project significantly improved the clarity of screenshots, enhancing communication of product features. The modular structure of the animation facilitated the creation of targeted social media clips, increasing marketing flexibility. Both BNY Mellon and its external stakeholder were effectively represented in the branding, ensuring consistency across all outputs. The animated videos received positive stakeholder feedback and were utilized in presentations and online, boosting viewer engagement and comprehension. The project was completed on time, meeting all deadlines and client expectations.
Results or Impact
The 2D animation for BNY Mellon and its external stakeholder had a substantial impact on product communication, effectively enhancing viewer comprehension and engagement. By providing clear, visually appealing content, the animation facilitated better understanding of product features, leading to increased interest from potential clients. The modular design allowed for easy adaptation to various formats, maximizing its utility across marketing channels. As a result, the animation not only strengthened brand representation for both entities but also contributed to more effective presentations and social media strategies, ultimately supporting business development goals.
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