The Problem

I wanted to create a low poly design that could be used as the focal point of the branding. The problem with this assignment was modeling a new idea, while ensuring that the object's topology remained clean for the UV unwrap.

The Outcome

A beautiful mockup was created from sketch to the final ad. It was created using Procreate, Blender, and Photoshop. You can see the full process from the overall sketch, modeling, renders and mockup ads. It is a quick project that took me three days to complete. Take a look and dive into the creative journey.

The Results

A beautifully crafted mockup was created from the initial sketch through to the final ad. The entire project—from sketching to modeling, rendering, and creating mockup ads—was completed in just three days. This quick turnaround allowed me to showcase the creative journey across Procreate, Blender, and Photoshop. The final result effectively captures the unique energy and style of the Nike brand, making it a visually appealing and functional concept for SXSW.
Project
Nike House Concept Design
Client
Nike
Role
Art Director, Motion Director
Tools
After Effects, Cinema 4D, Photoshop, Premiere Pro
Timeline
December 29, 2023

The Concept

The process began with sketching the overall concept in Procreate, followed by modeling the 3D 'shoebox' store in Blender. A particular challenge was ensuring the topology remained clean throughout the modeling process for a smooth UV unwrap. Finally, renders were polished and presented in Photoshop as part of the mockup ads. The result is a complete creative journey from concept to execution, highlighting Nike's unique aesthetic while maintaining technical precision.

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Design System

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Motion & Keyframes

The process began with sketching the overall concept in Procreate, followed by modeling the 3D 'shoebox' store in Blender. A particular challenge was ensuring the topology remained clean throughout the modeling process for a smooth UV unwrap. Finally, renders were polished and presented in Photoshop as part of the mockup ads. The result is a complete creative journey from concept to execution, highlighting Nike's unique aesthetic while maintaining technical precision.

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