Nike House Concept Design

Art Director, Motion Director

Duration

0:18

Role

Art Director, Motion Director

Description

I want to share my latest personal exploration project – the Nike House at SXSW. The concept comes from the "Spotify House" (SXSW) and "Soho House" (NYC). It's a 3D 'shoebox' store that captures the unique vibe of Nike's iconic style.
I wanted to create a low poly design that could be used as the focal point of the branding. The problem with this assignment was modeling a new idea, while ensuring that the object's topology remained clean for the UV unwrap.
A beautiful mockup was created from sketch to the final ad. It was created using Procreate, Blender, and Photoshop. You can see the full process from the overall sketch, modeling, renders and mockup ads. It is a quick project that took me three days to complete. Take a look and dive into the creative journey.

The info.

I want to share my latest personal exploration project – the Nike House at SXSW. The concept comes from the "Spotify House" (SXSW) and "Soho House" (NYC). It's a 3D 'shoebox' store that captures the unique vibe of Nike's iconic style.

The issue.

I wanted to create a low poly design that could be used as the focal point of the branding. The problem with this assignment was modeling a new idea, while ensuring that the object's topology remained clean for the UV unwrap.

Hybrid events are only as strong as the software that connects everything.

Our Virtual Event Platform is a digital venue; an online manifestation of your gathering.

Moodboard

Animation Process

The process began with sketching the overall concept in Procreate, followed by modeling the 3D 'shoebox' store in Blender. A particular challenge was ensuring the topology remained clean throughout the modeling process for a smooth UV unwrap. Finally, renders were polished and presented in Photoshop as part of the mockup ads. The result is a complete creative journey from concept to execution, highlighting Nike's unique aesthetic while maintaining technical precision.

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Project Highlights
For my latest personal exploration project, I conceptualized the "Nike House" for SXSW, drawing inspiration from the "Spotify House" at SXSW and the "Soho House" in NYC. This 3D 'shoebox' store design captures Nike's iconic style in a fresh, low-poly aesthetic, designed to be the focal point of branding. The goal was to create a visually striking and functional design, while balancing clean topology for UV unwrapping.
Results or Impact
A beautifully crafted mockup was created from the initial sketch through to the final ad. The entire project—from sketching to modeling, rendering, and creating mockup ads—was completed in just three days. This quick turnaround allowed me to showcase the creative journey across Procreate, Blender, and Photoshop. The final result effectively captures the unique energy and style of the Nike brand, making it a visually appealing and functional concept for SXSW.
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