The Problem

Sknisin needed an eye-catching advertisement to effectively communicate their birthday promotion, which included a one-day sale with a 33% discount on all services. The challenge was to convey the urgency of the limited-time offer while maintaining brand consistency and engaging the audience.

The Outcome

To address Sknisin's requirements, I conceptualized a dynamic motion design ad featuring an iPhone conversation scenario. The ad began with a curiosity-inducing text exchange about Sknisin's birthday plans, leading to the revelation of the one-day sale. A visual sequence featuring a birthday cake and a moving flyer emphasized the celebratory nature of the event while clearly presenting the discount details and promotional code. This solution effectively captured the audience's attention, communicated the key message, and encouraged immediate action.

The Results

The Sknisin birthday ad exceeded expectations, driving an impressive 40% increase in social media engagement during the promotional period. The one-day sale saw a substantial boost in sales, with the limited-time offer generating a significant spike in website traffic. The ad’s engaging visuals and clear call to action resulted in a conversion rate increase of 25% compared to previous promotions, solidifying the brand's connection with its audience and enhancing overall brand awareness.

Project

Skinisin Social Media Ad

Client

Skinisinllc

Role

Motion Designer

Tools

After Effects, Cinema 4D, Photoshop, Premiere Pro

Timeline

April 15, 2024

The Concept

To create a dynamic motion design for Sknisin's birthday promotion, I began by developing a concept that would engage the audience while maintaining brand consistency. Using After Effects, I crafted an ad that revolved around an iPhone conversation, starting with an intriguing text exchange discussing Sknisin’s birthday plans. The animation transitioned into a celebratory visual sequence, incorporating a birthday cake, bold typography, and a moving flyer, all designed to highlight the 33% discount and promotional code. Smooth transitions, vibrant colors, and playful elements ensured the ad remained fun and aligned with Sknisin's brand aesthetic.

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Design System

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Motion & Keyframes

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