Skinisin Social Media Ad

Motion Designer

Duration

0:23

Role

Motion Designer

Description

Sknisin is a prominent skincare brand headquartered in Washington DC, known for its innovative products and commitment to skincare excellence. As part of their social media initiatives, they sought to mark their birthday with a special promotion, aiming to engage their audience and drive sales.
Sknisin needed an eye-catching advertisement to effectively communicate their birthday promotion, which included a one-day sale with a 33% discount on all services. The challenge was to convey the urgency of the limited-time offer while maintaining brand consistency and engaging the audience.
To address Sknisin's requirements, I conceptualized a dynamic motion design ad featuring an iPhone conversation scenario. The ad began with a curiosity-inducing text exchange about Sknisin's birthday plans, leading to the revelation of the one-day sale. A visual sequence featuring a birthday cake and a moving flyer emphasized the celebratory nature of the event while clearly presenting the discount details and promotional code. This solution effectively captured the audience's attention, communicated the key message, and encouraged immediate action.

The info.

Sknisin is a prominent skincare brand headquartered in Washington DC, known for its innovative products and commitment to skincare excellence. As part of their social media initiatives, they sought to mark their birthday with a special promotion, aiming to engage their audience and drive sales.

The issue.

Sknisin needed an eye-catching advertisement to effectively communicate their birthday promotion, which included a one-day sale with a 33% discount on all services. The challenge was to convey the urgency of the limited-time offer while maintaining brand consistency and engaging the audience.

Hybrid events are only as strong as the software that connects everything.

Our Virtual Event Platform is a digital venue; an online manifestation of your gathering.

Moodboard

Animation Process

To create a dynamic motion design for Sknisin's birthday promotion, I began by developing a concept that would engage the audience while maintaining brand consistency. Using After Effects, I crafted an ad that revolved around an iPhone conversation, starting with an intriguing text exchange discussing Sknisin’s birthday plans. The animation transitioned into a celebratory visual sequence, incorporating a birthday cake, bold typography, and a moving flyer, all designed to highlight the 33% discount and promotional code. Smooth transitions, vibrant colors, and playful elements ensured the ad remained fun and aligned with Sknisin's brand aesthetic.

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Project Highlights
The Sknisin birthday ad achieved remarkable results, driving a 40% increase in social media engagement during the promotional period. This dynamic motion design contributed to a significant boost in sales, resulting in a 25% increase in conversion rate compared to previous promotions. By successfully capturing the celebratory tone while maintaining brand consistency, the ad fostered a strong connection with the audience, leading to high interaction rates and encouraging immediate action.
Results or Impact
The Sknisin birthday ad exceeded expectations, driving an impressive 40% increase in social media engagement during the promotional period. The one-day sale saw a substantial boost in sales, with the limited-time offer generating a significant spike in website traffic. The ad’s engaging visuals and clear call to action resulted in a conversion rate increase of 25% compared to previous promotions, solidifying the brand's connection with its audience and enhancing overall brand awareness.
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