The challenge was to create an interactive, professional, and visually appealing logo animation within a tight two-day timeframe. The animation needed to align with the brand’s identity while working seamlessly across various platforms, including the new website and social media efforts. Additionally, the initial design required multiple iterations and redesigns to ensure a smooth, cohesive, and functional animation.

To address this challenge, I focused on creating a dynamic and versatile logo animation that would not only enhance the IAAPA website’s interactive experience but could also serve as a branding tool for commercials and social media. I explored several design iterations and ultimately redesigned the logo to optimize its fit and functionality for animation. The final animation was exported in multiple formats, including Lottie animations, allowing compatibility with web interactivity while maintaining visual consistency across digital platforms.

The final logo animation was exceptionally well received by both IAAPA and my company, Taoti Creative. It was successfully included in Taoti’s company highlight reel, emphasizing its creative impact and versatility. The animation works seamlessly as both a website interactive element and a promotional branding tool, enhancing IAAPA’s visual presence across various platforms.