IAAPA Logo Animation

Motion Designer, Editor

Duration

00:04:17

Role

Motion Designer, Editor

Description

For this project, I was tasked with animating the IAAPA logo to serve as an interactive element on their new website, as well as a versatile branding asset for commercials and social media campaigns. IAAPA, the global association for the attractions industry, needed a dynamic and engaging logo animation that would strengthen their visual identity and provide interactive appeal for their audience.
The challenge was to create an interactive, professional, and visually appealing logo animation within a tight two-day timeframe. The animation needed to align with the brand’s identity while working seamlessly across various platforms, including the new website and social media efforts. Additionally, the initial design required multiple iterations and redesigns to ensure a smooth, cohesive, and functional animation.
To address this challenge, I focused on creating a dynamic and versatile logo animation that would not only enhance the IAAPA website’s interactive experience but could also serve as a branding tool for commercials and social media. I explored several design iterations and ultimately redesigned the logo to optimize its fit and functionality for animation. The final animation was exported in multiple formats, including Lottie animations, allowing compatibility with web interactivity while maintaining visual consistency across digital platforms.

The info.

For this project, I was tasked with animating the IAAPA logo to serve as an interactive element on their new website, as well as a versatile branding asset for commercials and social media campaigns. IAAPA, the global association for the attractions industry, needed a dynamic and engaging logo animation that would strengthen their visual identity and provide interactive appeal for their audience.

The issue.

The challenge was to create an interactive, professional, and visually appealing logo animation within a tight two-day timeframe. The animation needed to align with the brand’s identity while working seamlessly across various platforms, including the new website and social media efforts. Additionally, the initial design required multiple iterations and redesigns to ensure a smooth, cohesive, and functional animation.

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Moodboard

Animation Process

I utilized Adobe After Effects, Photoshop, and Illustrator throughout the design and animation process. After preparing initial designs in Illustrator and refining them in Photoshop, I brought the elements into After Effects for animation. This workflow involved several design iterations to ensure the logo’s motion was clean, effective, and met IAAPA’s brand standards. Each design stage prioritized clarity, versatility, and interactivity while adhering to the project’s strict two-day deadline.

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Project Highlights
Created a dynamic and versatile IAAPA logo animation within a tight two-day deadline, using After Effects, Photoshop, and Illustrator. The final animation, redesigned and iterated multiple times for seamless integration, now serves as an interactive website element and a versatile branding tool across commercials and social media. The project was praised by both IAAPA and Taoti Creative and has been featured in Taoti’s company highlight reel.
Results or Impact
The final logo animation was exceptionally well received by both IAAPA and my company, Taoti Creative. It was successfully included in Taoti’s company highlight reel, emphasizing its creative impact and versatility. The animation works seamlessly as both a website interactive element and a promotional branding tool, enhancing IAAPA’s visual presence across various platforms.
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