"NextDay Recovery" Commercial

Art Director, Motion Director

Duration

0:12

Role

Art Director, Motion Director

Description

Embarking on the journey of crafting NextDay Recovery's brand identity and a compelling 3D commercial for their social media platforms was a thrilling challenge. My mission was to breathe life into the brand and create an engaging narrative around NextDay, the ultimate Recovery Drink designed to support your liver and make the day after drinking an energizing experience.
As I delved into this project, a notable challenge emerged—ensuring that the textures seamlessly aged and integrated into the footage. The project's core lay in capturing the essence of NextDay Recovery while preserving a natural, lived-in aesthetic. Drawing inspiration from various sources, the "simply spiked lemonade" commercial stood out, setting the bar for the vibe I sought to achieve.
To conquer the texture challenge, a strategic decision was made to leverage HDRI from the scene concurrently with capturing the footage plate. This dual approach not only ensured accurate lighting but also played a pivotal role in seamlessly integrating the robotic element within the footage. To further enhance authenticity, procedural textures were meticulously applied to the roughness and bump maps, preventing the robot from looking too polished. The result was a robotic persona mirroring the morning-after hangover experience—a visual symphony that resonates with NextDay's purpose.

The info.

Embarking on the journey of crafting NextDay Recovery's brand identity and a compelling 3D commercial for their social media platforms was a thrilling challenge. My mission was to breathe life into the brand and create an engaging narrative around NextDay, the ultimate Recovery Drink designed to support your liver and make the day after drinking an energizing experience.

The issue.

As I delved into this project, a notable challenge emerged—ensuring that the textures seamlessly aged and integrated into the footage. The project's core lay in capturing the essence of NextDay Recovery while preserving a natural, lived-in aesthetic. Drawing inspiration from various sources, the "simply spiked lemonade" commercial stood out, setting the bar for the vibe I sought to achieve.

Hybrid events are only as strong as the software that connects everything.

Our Virtual Event Platform is a digital venue; an online manifestation of your gathering.

Moodboard

Animation Process

A key challenge in the project was ensuring that the textures of the robotic element aged naturally and seamlessly integrated with the live-action footage. To solve this, I captured HDRI lighting from the scene alongside the footage plate, allowing for precise lighting and reflection in the 3D model. Procedural textures were applied to the roughness and bump maps of the robot to maintain a natural, worn look that conveyed the "morning after" hangover theme. The combination of HDRI lighting and texture adjustments resulted in a visually cohesive commercial that embodied the essence of recovery and NextDay’s purpose.

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Project Highlights
In crafting NextDay Recovery's brand identity and creating a 3D commercial for their social media platforms, I developed a dynamic and engaging narrative centered around the recovery drink's purpose: energizing the day after drinking. Drawing inspiration from the "Simply Spiked Lemonade" commercial, I aimed to capture a similarly natural and relatable vibe while focusing on a lived-in aesthetic. The commercial effectively communicated NextDay’s promise of liver support and recovery, and the final animation was praised for its engaging visuals and brand storytelling.
Results or Impact
The final 3D commercial was successfully deployed across NextDay Recovery’s social media platforms, receiving positive feedback for its creativity and effectiveness. The animation not only brought the brand's identity to life but also resonated with the audience, increasing brand awareness and engagement. By maintaining a balance between a polished product and a relatable visual story, the commercial succeeded in portraying NextDay as an essential recovery drink for its target market.
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