New York City, NY, USA
Motion Design
February 2023
I developed a dynamic 2D animation sizzle reel for BNY Mellon's Active Investors 2022 event, designed for playback on all event monitors without sound. The animation highlighted key themes, product insights, and branding through engaging motion graphics and seamless transitions. Given the silent format, I emphasized bold visuals, clear typography, and dynamic pacing to maintain viewer engagement. The modular structure allowed for easy adaptation across different event spaces, ensuring consistency and impact. The final reel successfully reinforced BNY Mellon's messaging while enhancing the event’s immersive experience.
Designed and animated engaging retail and digital assets for the August Scratchers campaign, driving excitement and visibility across platforms.
Developed a dynamic motion graphic for BNY Mellon’s NYSE closing bell, showcasing its legacy and CEO transition in a seamless, high-impact visual takeover.
