San Francisco, CA, USA
San Francisco, CA, USA
San Francisco, CA, USA
For the October launch of DC Lottery’s Monopoly Scratchers, I developed three creative concepts for a multi-platform campaign across retail, TV, radio, OOH, and digital. The goal was to create a high-impact launch and drive $4.08M in sales by engaging core players and attracting new ones through the Monopoly brand’s familiarity. With a crowded market, the campaign needed bold, cohesive visuals and clear messaging. Using Monopoly’s brand guidelines, I designed concepts that balanced iconic elements with strong product focus, ensuring visibility and compelling players to act.
Developed a dynamic motion graphic for BNY Mellon’s NYSE closing bell, showcasing its legacy and CEO transition in a seamless, high-impact visual takeover.
Designed a cohesive visual system for Lockheed Martin’s 2017 NOVA Awards, integrating print, digital, and event elements to enhance the ceremony’s prestige.
