Washington, DC, USA
Art Direction & Branding
September 2024
For the October launch of DC Lottery’s Monopoly Scratchers, I developed three creative concepts for a multi-platform campaign across retail, TV, radio, OOH, and digital. The goal was to create a high-impact launch and drive $4.08M in sales by engaging core players and attracting new ones through the Monopoly brand’s familiarity. With a crowded market, the campaign needed bold, cohesive visuals and clear messaging. Using Monopoly’s brand guidelines, I designed concepts that balanced iconic elements with strong product focus, ensuring visibility and compelling players to act.
Reimagined an ad with Shine Creative’s audio, crafting a dynamic motion design piece that seamlessly aligned with the message while meeting tight deadlines.
Created a high-fidelity 3D dress for digital ads and AR, using Marvelous Designer, Cinema 4D, Mixamo, and Redshift to ensure realistic fabric movement and detai
