Washington, DC, USA
Art Direction & Branding
September 2024
For the October launch of DC Lottery’s Monopoly Scratchers, I developed three creative concepts for a multi-platform campaign across retail, TV, radio, OOH, and digital. The goal was to create a high-impact launch and drive $4.08M in sales by engaging core players and attracting new ones through the Monopoly brand’s familiarity. With a crowded market, the campaign needed bold, cohesive visuals and clear messaging. Using Monopoly’s brand guidelines, I designed concepts that balanced iconic elements with strong product focus, ensuring visibility and compelling players to act.
Led the creative direction and visual identity development for TriQuest, establishing a comprehensive brand system to unify their global B2B communications.
Collaborated on NCODA’s WordPress redesign, enhancing UX, refining UI, and optimizing mobile design to improve engagement for clinicians and pharma partners.
