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BNY Mellon: New York Stock Exchange Takeover

Developed a dynamic motion graphic for BNY Mellon’s NYSE closing bell, showcasing its legacy and CEO transition in a seamless, high-impact visual takeover.

Location:

New York City, NY, USA

Type of Work:

Motion Design

Completion Date:

February 2023

Overview

In 2022, BNY Mellon marked a historic leadership transition as Robin Vince succeeded Todd Gibbons as CEO during the closing bell ceremony at the New York Stock Exchange. To commemorate this milestone, I developed a two-minute motion graphic highlighting the company’s evolution and achievements. Collaborating with BNY Mellon's events team, I ensured brand alignment while crafting a seamless, engaging animation optimized for digital signage. Displayed across all NYSE monitors, the animation served as a visual takeover, reinforcing BNY Mellon’s legacy and leadership while gaining widespread visibility across major media outlets.

Project Property
NYSE
BNY Mellon
Motion Design
After Effects, Illustrator
available

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Nike House at SXSW – 3D Concept & Branding

Designed a 3D ‘shoebox’ store concept for Nike at SXSW, blending low-poly aesthetics with clean topology for seamless UV mapping and high-quality mockup ads.

Location:
Washington, DC, USA
Type of Work:
Motion Design
Completion Date:
December 2023
Personal Exploration
Nike
Art Direction, 3D Design
Blender
Nike House at SXSW – 3D Concept & Branding

CoVar at AUSA

As Art Director, I developed CoVar's AUSA branding using AI and Photoshop, delivering an innovative design under a tight deadline.

Location:
Washington, DC, United States
Type of Work:
Art Direction & Branding
Completion Date:
August 2024
CoVar
Taoti Creative
Art Direction, Graphic Design
Photoshop
CoVar at AUSA