Washington, DC, USA
Motion Design
September 2024
For the August Scratchers campaign, I developed three creative concepts for retail and online promotions, featuring the $2 Triple 333, $3 Loteria, and $5 Uno tickets. The goal was to drive $2.76M in sales by engaging core audiences, including 38-60-year-old Washingtonians, younger players, and the Hispanic community. Each design highlighted the unique appeal of its ticket, ensuring high visibility and brand consistency. Using Blender, I created 3D assets with clean topology, applied textures, and optimized animations for social media engagement. Early feedback indicates strong audience interaction and campaign success.
Created a dynamic, soundless animation reel for BNY Mellon's Active Investors 2022 event, designed for seamless playback across all event monitors.
Designed a 3D ‘shoebox’ store concept for Nike at SXSW, blending low-poly aesthetics with clean topology for seamless UV mapping and high-quality mockup ads.
