Washington, DC, USA
Art Direction & Branding
September 2024
Events DC hosted the first-ever Clipper Round the World Race stop in Washington, DC, at The Wharf, introducing "Team Washington, DC." The event aimed to highlight the city’s diverse culture, sports legacy, and Go-Go music scene, inviting locals and visitors to explore DC’s waterfront. The challenge was to design a lockup for "Events DC Presents Clipper Fleet Week at The Wharf" that balanced multiple brand elements while resonating with diverse audiences.
The final lockup emphasized "Clipper Fleet Week," integrating Events DC, Team Washington, DC, and Clipper Round the World branding. It used vibrant color palettes to convey excitement and adventure, ensuring versatility for digital, print, and on-site applications.
Designed a dynamic IAAPA logo animation for web, social, and commercials, optimizing it for interactivity and seamless cross-platform integration.
Developed a multi-platform campaign strategy for DC Lottery’s Monopoly Scratchers, using bold visuals and targeted messaging to drive engagement and sales.
